Logo
Arbeitsweise
Leistungen
Kundenkartei
Arbeitsbeispiele
Team
Glossar
Kontakt
Home

Rote Linie Endlich eine Werbeagentur, die mit Herz und Verstand operiert.

Advertising term   In plain English
Advertising tools  

The prescription medicine of marketing communication, such as a great ad, a great TV spot, a great poster, or a great flyer.

Back-office   All that happens behind the scenes, so that everything up front can run smoothly, such as cross-platform data handling.
Briefing   Our way of conducting the anamnesis: You tell us what you have – and what you want. We show you the ideal way to do it.
Classical communication   So to speak the dermatology of marketing communication: advertising measures which can be seen or heard in public such as print, TV- and radio spots, or theatre spots. And it doesn’t hurt to let them get under the skin.
Communication strategy   This is how we convey our therapy approach to you. We demonstrate how to optimise your advertisement and what you get out of it.
Consulting & handling   Finally a type of conversational therapy that is not made up of 200 sessions: consulting, realisation, research, handling, print monitoring – everything you need to do in your day-to-day business requiring coordination is effectively and efficiently handled by us.
Corporate identity & corporate design   In a way, the cardiological findings of your communication: how is your business, how is your brand presented internally and externally?
Digital imaging   Of course we work with modern imaging methods and offer you all relevant services around the topic of digital image editing.
Direct marketing   Individual therapy is especially efficient: You know your customers and their preferences personally? We address them in the appropriate manner.
Feedback   Perhaps the most important part: our consultation hours. Give us a call.
Fire extinguisher   Intensive care: for when you’re in a real hurry or before you miss the boat.
Interactive on- and
offline communication
  If desired, we also provide multimedia interventions: web design, animations, computer games, in short: interactive contents for digital media.
Market research   Are you interested in the inner workings of your target group? Welcome to our X-ray department. Here we scan consumer behaviour and preferences.
Media   Of course we also recommend the suitable prescription medicine. Which media make sense for which goals and which missions? And what does it actually cost?
POS / Promotion Measures   Measures which affect the immune system of your business: the sales.
Recommendation marketing   For certain specialist areas such as PR or online advertisement, we would love to refer you to a specialist we trust. Of course we work closely with these partners – and without extra medical registration charges.
Imprint